This Privacy Policy ("Policy") explains how Immediate Games collects, uses, shares, and protects your personal information when you use our apps, website, and related services. Any reference to "us" or "we" is a reference to "Immediate Games".
This Policy applies to your use of our website and apps. This Policy also applies to any other services we provide, such as communications we have with you, including via our marketing and customer support services (collectively, the "Services"). For more information about your use of our services, please also read our Terms of Service.
The sections below set out the different types of information we may collect, how we may collect and use information, as well as your rights. You are under no legal obligation to provide your information to us. If you do not want us to collect or use your information as explained in this Policy, you should not use any of the Immediate Games Services.
This Policy was last updated on June 11, 2025.
We primarily collect information when you play our apps or interact with ads within our apps or ads for our apps shown in other publisher’s apps.
This information is collected through SDKs (Software Development Kits) which are technical tools integrated into our apps. In general, the information we collect about you relates to the type of device you are using, information that helps us identify your device, how you play our apps and may include information that you submit to us when you voluntarily contact us or which you allow us to access when you connect to your social network accounts through our apps.
We may also collect information from app store platforms and partners and other third parties such as information about your interests and in-app purchases (provided that we never receive your payment or credit card information). We will sometimes use third-party advertising companies to help us collect this data. Further information is provided below in the section titled "Third-party advertising and technology partners".
We collect technical information about your device that is necessary to operate our apps and additional data that helps us maintain functionality, analyze performance, personalize content, and serve advertisements.
This information may include, among other things:
When you use our apps, we collect additional information using persistent identifiers that allow us to recognize your device across sessions. This includes data about how you interact with our apps, how you engage with ads for our games shown in other publishers’ apps, and how you respond to third-party ads displayed within our apps.
We use this information to improve our Services, deliver relevant advertising, support cross-promotion of our games, and perform analytics.
We do not collect directly identifying personal information (such as your name, email address, mailing address, or phone number), unless you voluntarily provide it by contacting us. If you do contact us, we will only use that information to respond to your inquiry. In some cases, we may also ask for non-identifying demographic information, such as your age range, year of birth, or gender. This information is optional and, if collected, is limited to users who have passed the age gate in our apps.
We, or our service providers acting on our behalf, use the information we collect to operate, improve, and personalize our Services. We rely on different legal bases under applicable data protection laws, including the GDPR, depending on the specific purpose:
Based on our legitimate interests:
Based on your consent:
Based on the performance of a contract:
We may also rely on other legal bases where required by applicable law, including compliance with legal obligations or protection of vital interests.
We do not share your personal information with third parties except as described in this Privacy Policy or with your explicit consent. We may share data we collect or derive in the following cases:
We may also use analytics tools provided by third parties such as GameAnalytics and Firebase. These providers may use cookies, device identifiers, or SDKs to collect non-identifying data about your use of our Services across sessions for analytics and performance monitoring purposes.
We aim to ensure that the ads and marketing you see are relevant and engaging. To achieve this, we use third-party advertising and technology partners to serve ads and/or provide aggregated data to assist in serving ads when you visit or use our Services. This includes third-party technology companies which collect data about you in order to build a profile of your preferences based on your activities when you visit or use our Services. We also use these companies to automatically collect data from you when you use our Services in order to help us identify the ads that are served to you and what you do after seeing those ads.
In addition, we share data with providers of analytics tools, such as GameAnalytics and Firebase, which we use to analyze how users interact with our apps and improve the overall experience. A list of our third-party advertising and technology partners, along with links to their respective privacy policies, is provided in the "External privacy policies" section.
These companies collect and process data using cookies, tracking pixels, SDKs, and other embedded technologies within our Services. The relevant data collected by these third parties will vary but may include your unique device ID, geo-location details, advertising ID, IP address, information on your interaction with advertising and other technical information. Data which you provide to Immediate Games when using our Services may also be captured by these third parties.
On our apps, these third-party advertising companies may collect and use your data to deliver targeted ads that are relevant to your interests. You can manage or withdraw your consent at any time by visiting the settings page within our apps.
In some cases, these third-party advertising partners may also use the data they collect for their own independent purposes. For example, they may combine your data with information collected from other apps or services to support their advertising technologies and provide insights to their clients.
Some of our third-party service providers may collect and process data independently of Immediate Games. Their privacy policies may contain additional details about how they handle data, including the use of cookies, device identifiers, and other tracking technologies.
We encourage you to review their privacy policies to better understand how your data may be collected, used, and protected when interacting with their services through our apps.
Below is a list of third-party service providers we currently use, along with links to their respective privacy policies:
Immediate Games retains your personal data only for as long as necessary to provide you with our Services and fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
If you remain inactive on one of our Services for a period of two years, we will delete or anonymize your personal data, unless we are required by law to retain it or you have requested its deletion sooner.
We may also retain certain data as necessary to comply with legal obligations, resolve disputes, enforce our agreements, or protect our legal rights.
Under applicable data protection laws, you have certain rights regarding your personal data. These rights may vary depending on your location, but typically include the ability to:
To exercise any of these rights or request more information, please contact us as described in the "Contact us" section below. We may ask for information necessary to verify your identity before processing your request.
If you wish to request data deletion, please send an email with the subject line "Data deletion request" and include the following details in the body: your first and last name, email address, social network ID (if applicable), and the name(s) of the Immediate Games app(s) you use. Please note that fulfilling your deletion request may result in the loss of access to some or all of our Services.
We will respond within the time frame required by applicable law. In certain cases, we may retain data if required to comply with legal obligations, resolve disputes, enforce agreements, or protect our legitimate interests.
If you believe your rights have not been respected, you have the right to lodge a complaint with your local data protection authority.
If you have previously granted permission for our apps to access your device’s location data and no longer wish to share it, you can disable location access at any time through your device settings.
Please note that disabling location services may affect the availability or functionality of certain features, content, or services within our apps. For instructions, refer to your device manufacturer’s support resources.
When you install our apps on your mobile device, you may choose to receive push notifications which are messages sent to your device even when the app is not actively in use.
You can disable push notifications at any time by adjusting your notification settings in your device’s system preferences. The exact steps may vary depending on your device model and operating system.
We do not have access to, and this Policy does not govern, the use of cookies or other tracking technologies placed on your device by non-affiliated third parties. If you do not wish to receive interest-based (tailored) ads in our apps, you can opt out by adjusting the ad tracking settings on your mobile device.
You may also reset your device’s Advertising Identifier, which will limit continued use of behavioral data associated with your previous identifier. Additionally, depending on your platform (such as Apple or Google), you may be able to install tools like the Digital Advertising Alliance’s AppChoices app, which provides further control over cross-app data collection for personalized advertising.
Please note that these opt-out tools are offered by third parties and are not operated or controlled by Immediate Games. We cannot guarantee their functionality or availability.
Even if you opt out of tailored advertising, you may still see ads in Immediate Games apps. However, these ads will not be personalized based on your behavior across unrelated apps or websites.
You can configure your web browser to warn you when cookies are being placed or to block certain types of cookies altogether. If you choose to disable or limit cookies, some parts of our website or Services may not function properly, and your experience may be less personalized.
Most web browsers also allow you to delete cookies that have already been placed. Instructions for managing cookies vary by browser, so please refer to your browser’s help section or privacy settings for detailed guidance.
We do not knowingly collect or solicit personal data from children under the age of 16. If you are under 16, please do not provide any personal information to us, including your name, address, telephone number, or email address. If we become aware that we have unintentionally collected personal data from a child under 16, we will delete that information promptly.
If you believe that we may have collected personal data from or about a child under the age of 16, please contact us as described in the "Contact us" section below.
In countries where the legal age for consent to data processing is different, we comply with the applicable minimum age requirements under local law.
Some of our partners are based outside the European Union and may process your personal data in those countries. When such transfers occur, we ensure that appropriate safeguards are in place in accordance with Article 6 and Article 45 of the General Data Protection Regulation (GDPR).
These safeguards may include:
These measures are implemented to ensure that your personal data is treated with a level of protection equivalent to that guaranteed within the European Union.
We may update this Policy from time to time to reflect changes in our practices, technologies, legal requirements, or for other operational reasons.
If we make material changes, we will notify you by updating the date at the top of this Policy and, where required, provide additional notice (such as a notice in-app).
We encourage you to review this page periodically to stay informed about how we protect your information.
If you have any questions, concerns, or requests related to this Policy or how your personal information is handled, you can contact us at legal@immediate.games.